{"id":15728,"date":"2026-02-26T14:22:36","date_gmt":"2026-02-26T14:22:36","guid":{"rendered":"https:\/\/place-network.org\/?p=15728"},"modified":"2026-05-15T09:38:03","modified_gmt":"2026-05-15T09:38:03","slug":"voices-of-transformation-catherine_raad","status":"publish","type":"post","link":"https:\/\/place-network.org\/fr\/voices-of-transformation-catherine_raad\/","title":{"rendered":"Voix de la transformation : Catherine Raad"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/place-network.org\/wp-content\/uploads\/2021\/11\/Artboard-2-copy-7a.png&#8221; custom_padding=&#8221;11px|0px|22px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;900px&#8221; custom_margin=&#8221;30px||40px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#E09900&#8243; text_font_size=&#8221;11px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_font_size=&#8221;26px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;1px&#8221; header_3_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;958px&#8221; custom_margin=&#8221;23px|-28px|13px||false|false&#8221; custom_padding=&#8221;4px|0px||39px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"_2zPFV _3hhFM blog-post-title-font blog-post-title-color blog-text-color post-title blog-hover-container-element-color _3DFPj blog-post-page-title-font\" data-hook=\"post-title\">Voices of Transformation: PLACE&#8217;s Designer, Catherine Raad\u00a0<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;1648px&#8221; custom_margin=&#8221;0px|0px|40px|0px|false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb image=&#8221;https:\/\/place-network.org\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-26-at-15.19.20-1.png&#8221; image_icon_width=&#8221;74%&#8221; content_max_width=&#8221;900px&#8221; _builder_version=&#8221;4.23.1&#8243; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;40px|40px|10px|40px|false|false&#8221; custom_css_blurb_content=&#8221;padding-bottom:20px !important; &#8221; box_shadow_style_image=&#8221;preset1&#8243; box_shadow_vertical_image=&#8221;0px&#8221; box_shadow_blur_image=&#8221;6px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.23.1&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.6em&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;2px|40px|40px|40px|false|false&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; inline_fonts=&#8221;Sequel Roman Body,Montserrat,Havelock Solid&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"165\" data-end=\"610\" style=\"text-align: left;\"><a href=\"https:\/\/www.linkedin.com\/in\/shawgi-ahmed-7b0b5aa3\/\"><strong data-start=\"165\" data-end=\"181\"><\/strong><\/a><\/p>\n<p data-start=\"128\" data-end=\"369\"><span style=\"font-size: small;\">In this personal reflection, designer and painter <strong><a href=\"https:\/\/www.linkedin.com\/in\/catherine-raad\/?locale=en\">Catherine Raad<\/a><\/strong> shares how migration, archaeology, and art have shaped her <strong>creative and ethical approach<\/strong> to design at <strong>PLACE<\/strong>. Moving between <strong>Mauritania<\/strong>, <strong>Lebanon<\/strong>, and <strong>France<\/strong>, her journey explores identity, belonging, and the responsibility of making the invisible visible, through both <strong>art and design<\/strong>.<\/span><\/p>\n<p data-start=\"128\" data-end=\"369\"><span style=\"color: #8c291c; font-family: 'Havelock Solid'; font-size: small; white-space-collapse: preserve;\"><\/span><\/p>\n<p data-start=\"128\" data-end=\"369\"><span style=\"color: #8c291c; font-family: 'Havelock Solid'; font-size: small; white-space-collapse: preserve;\">Voice of Transformation, Catherine RAAD<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">I am a designer and a freelance painter. I have been working at PLACE since 2023. Before that, I was an <strong>archeologist specialising in ancient buildings<\/strong>. <\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">I have lived in <strong>three different countries: Mauritania, Lebanon, and France.<\/strong> I\u2019ve always felt that parts of me belong to each of them. I can\u2019t separate myself from these places. They shaped my identity in different ways. I discovered art very early in Nouakchott, watching my mother paint on silk and spending time near the craftsmen\u2019s shops close to our home. Later, in Lebanon, I learned oil painting from a Lebanese teacher who used to sing opera. When I arrived in France at 18, I felt ready to immerse myself in art completely, to discover museums, studios, and new ways of thinking.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"color: #000000; font-family: Montserrat, sans-serif; font-size: small; white-space-collapse: preserve;\">Carrying both French and Lebanese identities was a privilege, but I was also a stranger in both places. <strong>I had to relearn language (Arabic in my case), culture, and even humor.<\/strong> Being a stranger can be uncomfortable, but it is also freeing. <em>It allows you to see beyond the narratives that try to divide us<\/em>. After crossing geographic and cultural borders, <strong>it becomes harder to believe that people cannot live together<\/strong>. I have seen too many connections for that. Even though my identity has been challenged, it became part of my artistic journey.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Travel shaped my identity, but my experience in archaeology shaped the way I perceive things around me. Digging into the ground, drawing fragments, observing what remains and <span style=\"text-decoration: underline;\"><em>what disappears has changed my entire perception.<\/em><\/span> Archaeology taught me that the invisible can be as meaningful as the visible. It made me aware of <strong>how much things remain unseen until we learn how to look.<\/strong> Learning has actually taught me more stuff about the void than knowledge itself. I discovered how blind humans are and <strong>how art can illustrate what words can\u2019t. <\/strong><\/span><span style=\"color: #000000; font-family: Montserrat, sans-serif; white-space-collapse: preserve;\">That idea stayed with me.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">In painting, I try to work with both <strong>what is visible<\/strong> and <strong>what is felt<\/strong> but unseen. Emotions, memories, and introspection often find their way onto the canvas. <strong>Painting became a way to process experiences<\/strong> <strong>I could not fully express with words.<\/strong> It is less about showing something beautiful and more about revealing something honest. <\/span><span style=\"color: #000000; font-family: Montserrat, sans-serif; white-space-collapse: preserve;\">This sensitivity to what is invisible naturally influenced my work as a designer.<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">If painting helps me explore what is hidden inside, <strong>graphic design helps me decide what becomes visible outside.<\/strong> In both cases, I am working with perception. I am shaping how something is seen and understood. <\/span><span style=\"color: #000000; font-family: Montserrat, sans-serif; white-space-collapse: preserve;\">Design is not neutral. Every layout, color, image, or sentence carries meaning. When we design, we highlight certain things and leave others in the background. We frame stories. We guide attention.\u00a0<\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><em>Working at PLACE made this responsibility very concrete.<\/em> PLACE supports people with a migration background who are navigating a new country, a new language, and often a new sense of identity. In that context, <em>design is not about trends.<\/em> It is about <strong>clarity, dignity, and access<\/strong>. A confusing layout can create frustration. An inaccessible message can exclude. <strong>A thoughtful design can create trust.<\/strong> It can make someone feel <strong>welcomed rather than overwhelmed<\/strong>.\u00a0 <\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">At PLACE, I learned that ethical design begins with listening. <strong>Listening to different cultural references,<\/strong> different levels of <strong>language, different experiences.<\/strong> What feels obvious to me may not be obvious to someone else. <strong>What feels \u201cuniversal\u201d is often shaped by where we come from.<\/strong><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">In my practice, ethics means asking simple but important questions:<\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><strong><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Who is this for?<\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Who might feel left out?<\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Am I showing complexity, or am I simplifying someone\u2019s reality?<\/span><\/strong><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><em>Art and design are also a kind of resistance<\/em>. How do we resist through art? Maybe not in a dramatic way. To create is already a way of r<strong>esisting stereotypes<\/strong> and <strong>imposed narratives<\/strong>. To represent people with dignity is a way of resisting reduction. Creativity allows us to imagine alternatives and to question what feels intangible. <strong>The artist has this ability to abolish limits and to see ahead of time.<\/strong> From painting to photography or through dance, <strong>art tells a story.<\/strong> It\u2019s a precious testimony of our era and the injustice we encounter.\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Today, our social life is deeply shaped by design. Through digital platforms, public spaces, communication systems, and now artificial intelligence, design influences <strong>how we access information and how we relate to each other.<\/strong> AI opens new creative possibilities, but it also raises questions about <strong>responsibility and authenticity<\/strong>. Once again, we are reminded that tools are not neutral. What matters is how we choose to use them.\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">Art and design are always changing and evolving along with society. The same story can be told a hundred times in a different way. Transformation in art does not happen alone.<\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><em><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">It begins with <strong>listening<\/strong>.<\/span><\/em><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><em><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">It grows through <strong>encounters.<\/strong><\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\"><br \/><\/span><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">And it continues when we choose to <strong>create consciously<\/strong> and <\/span><strong><span style=\"font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">together.<\/span><\/strong><\/em><\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: small; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">In both my painting and my design work,<strong> I hope to continue making space for what is often overlooked.<\/strong> To create clarity without oversimplifying. <strong>To build bridges between cultures rather than reinforce divisions.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-size: small; font-family: Montserrat, sans-serif; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; white-space-collapse: preserve;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.27.4&#8243; background_color=&#8221;#fcd21d&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||-52px|&#8221; custom_margin_phone=&#8221;||-52px&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;6px&#8221; global_module=&#8221;4187&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;94%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;94%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0|0px|0px|0px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_signup provider=&#8221;hubspot&#8221; hubspot_list=&#8221;PLACE team|11&#8243; success_message=&#8221;Thanks! 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You can unsubscribe anytime.<\/p>\n<p>&#8221; module_id=&#8221;skinny&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Havelock Solid||||||||&#8221; header_font_size=&#8221;22px&#8221; header_letter_spacing=&#8221;-2px&#8221; body_font=&#8221;Sequel Roman Body||||||||&#8221; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.2em&#8221; result_message_font=&#8221;||||||||&#8221; form_field_font=&#8221;Sequel Roman Body||||||||&#8221; form_field_text_align=&#8221;center&#8221; form_field_font_size=&#8221;14px&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#ffffff&#8221; button_border_width=&#8221;3px&#8221; button_border_radius=&#8221;9px&#8221; button_font=&#8221;Sequel Roman Body|600|||||||&#8221; button_icon=&#8221;&#xe09e;||divi||400&#8243; custom_padding=&#8221;||&#8221; border_radii_fields=&#8221;on|5px|5px|5px|5px&#8221; border_width_all_fields=&#8221;3px&#8221; border_color_all_fields=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cette r\u00e9flexion personnelle, la designer et peintre Catherine Raad explique comment la migration, l&#039;arch\u00e9ologie et l&#039;art ont fa\u00e7onn\u00e9 son approche cr\u00e9ative et \u00e9thique du design chez PLACE. <\/p>","protected":false},"author":63,"featured_media":15729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[19],"tags":[341,343,334,333,342,336,27,111,340,339,78,34,35,337,109,28,179,110,220,223,118,119,335,29,95,68,202,338,224],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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