Learning Space
During the Ideation Lab you will dive into the driving force of innovation – a problem you want to solve. Through a series of tools you will understand the roots of th problem, how you can contribute to its solution and develop empathy with the people who are faced with this problem in their every day lives. The videos and articles here have been hand selected to get you in the right mindset to create innovative and impactful solutions.
Learning Space
During the Ideation Lab you will dive into the driving force of innovation – a problem you want to solve. Through a series of tools you will understand the roots of th problem, how you can contribute to its solution and develop empathy with the people who are faced with this problem in their every day lives. The videos and articles here have been hand selected to get you in the right mindset to create innovative and impactful solutions.
PLACE TV: introduction au workshop
What guides us in making the right choices when designing a service or a product? The knowledge that we have of our users. Get to know them well!!
watch time about 1′
Working backwards to solve problems
Chess champion and Grand Master Maurice Ashley shares how the best problem solvers get the results they want by working backwards
watch time 5’56”
A Brief Guide to Service Prototyping
In this blog entry, Nare K. -a strategic service and UX designer- covers protoyping techniques for services, and gives an overview on testing the prototypes
reading time 9′
An entrepreneur-friendly sales model
A Harvard-led business research reveals the central role of consulting with customers in the success of building a business
reading time 12′
Learn from the most transformative business models of our time
Getting to know a business model that values the relationship between a product and the emerging market needs
reading time 12′
Our approach to innovation is dead wrong
Reminders of a few theoretical & practical facts about body language
watch time 9’48”
The art of giving and receiving feedback
As an entrepreneur the most precisous investment you can receive is in the form of feedback.
reading time 1′
In case you missed Lab #1
Here are the key moments recorded for you so you can catch up!
Learn how to create a
Problem Tree
Learn how to find the root causes and the consequences of a problem
watch time 8’04”
Learn how to create a
“How Might We” question
I’t all about asking the right question!
watch time 7’03”
Learn how to create a
Persona and an Empathy Map
Practical tools to learn how to give a face to your users and create empathy towards them
watch time 8’29”
Learn how to create a
User Journey
 From the cinema industry to product design, learn how to see experiences in a fun and linear way
watch time 9’08”
Learn how to identify
Opportunity Areas
Identify and choose which road to take among all the possibilities you found
watch time 2’59”
Learn how to create a
Storyboard
Now is the time to show the world what your product or service looks like!