Challenge: Online Influence

🚀 Challenge 🚀

Online Influence

Thank you for being an expert for PLACE, it’s fantastic to have you with us to promote migrant-led innovation.

We hope you enjoyed the LIVE expert session where you met and shared tips with the Catalysts, and discovered their resilience and enthusiasm live!

Please share your evaluation here with us, so we can monitor the Catalysts’ progress and help them build a sky-rocketing career!


What’s the context of the evaluation?

The Catalysts went through a “Challenge” with PLACE: a 2.5 hour interactive learning experience online.

The Challenge is based on roleplay within the context of a fictional company, GoToHarvest. The Catalyst has been working at the company for two years as a Project Manager, and there project just won the ‘GoToHarvest Impact Award’! They now need to post about in on their LinkedIn, presenting their personal brand whilst still representing the company. Your role as an expert is to evaluate how well they achieve this. There are four potential projects that the Catalysts may be leading – you can find this under the section “Potential Project”


During the Challenge the Catalysts had access to to the following resources: 

  • The presentation of GoToHarvest 
  • An expert brief that outlines what the video will be evaluated on
  • The potential projects

We have included them here for your reference. 

Presentation of GoToHarvest

This is the expert brief

These are the potential projects

Guidelines on the evaluation scale… should you need it (or trust your instinct!)

Curated message: the key messages are aligned with what they are trying to achieve

Remarkably observed: the key messages of the strategy are aligned with what they are trying to achieve and will inspire others to act 

Observed: the messages are aligned to the intended impact, but would fall short of inspiring others to act  

Insufficiently observed: the work sounds interesting, but the key messages are not aligned with what they are trying to achieve  

Not observed: The message is not clear and does not inspire a desire to know more

Targeted content: tone and content type are adapted to the audience

Remarkably observed: The tone, content type and content delivery are adapted to the message and the audiences needs 

Observed: The tone, content type and content delivery are adapted to the message, but not necessarily the audiences needs (or vice versa)

Insufficiently observed: The tone and content type are complementary, but do not match the needs of the message or the audience 

Not observed: The tone & content type are not adapted or complementary

Thought leadership: create excitement about the tangible result for change to happen

Remarkably observed: This is someone who can get people excited about the subject at hand and inspired them to act 

Observed: This is someone who can get people interested about the subject at hand  

Insufficiently observed: This is someone who can speak about the subject at hand, but who would not bring in new followers 

Not observed: This is someone who is not best suited to carry this message