
Learning Space
Get ready to take centre stage during the Pitch Lab! From problem analysis to prototyping, you and your solution have come a long way. Now it is time to bring all your work together in one exciting pitch presentation. The videos and articles below are filled with useful tips and theories to make your pitch truly shine. The stage is yours!
Objective: Using storytelling and pitching to diffuse your idea widely
Skills: Communication, Mental Flexibility, Critical Thinking

Learning Space
Get ready to take centre stage during the Pitch Lab! From problem analysis to prototyping, you and your solution have come a long way. Now it is time to bring all your work together in one exciting pitch presentation. The videos and articles below are filled with useful tips and theories to make your pitch truly shine. The stage is yours!
Objective: Using storytelling and pitching to diffuse your idea widely
Skills: Communication, Mental Flexibility, Critical Thinking
Learn how to tell a story and what technique to use

Captivate your audience by telling a story
reading time 7′
The business case for storytelling
Learn a simple, 4-step process to create your own stories that connect, persuade, influence and break through the clutter.
watching time 13‘
Learn about transformative business models

Adapt your business model to the needs of shifting consumer habits