Know your user – Learning Space

Great entrepreneurs are life-long learners. Get ready for your challenge with the mindset of someone wanting to sharpen their skills and see from current business practices how to build empathy with your users.

A few questions at the end allow you to see how you grasped it all. If you got it right, your chances of success in the challenge are high!!

Objective: Understand your user and build empathy with them to create a solid project
Skills: Customer segmentation & identification, empathy, user-centered design

Know your user – Learning Space

Great entrepreneurs are life-long learners. Get ready for your challenge with the mindset of someone wanting to sharpen their skills and see from current business practices how to build empathy with your users.

A few questions at the end allow you to see how you grasped it all. If you got it right, your chances of success in the challenge are high!!

Objective: Understand your user and build empathy with them to create a solid project
Skills: Customer segmentation & identification, empathy, user-centered design

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Challenge presentation

What guides us in making the right choices when designing a service or a product? The knowledge that we have of our users. Get to know them well!!

watch time about 1′

User-centered Design: Aga Szóstek at TEDxWarsaw

Discover the power of talking to your users during the design process. With regular customer feedback, this industrial designer made her product the perfect fit for her user’s needs.

watch time 12′

Impacting through human centered design | Evan Fried

How do we approach problems? By telling the story behind a project he led to reform science education, Evan explains how the philosophy of human centered design can allow us to create solutions for mindful change

watch time 8′

How are personas used in real organizations?

What are personas and how do we use them? Discover of personas are used to create products and services that work

watch time 13’38”

We let kids design our city — here’s what happened | Mara Mintzer

Never ignore for users, even if you think you know better. No matter what expertise you bring, users have a special point of view that no entrepreneur can ignore. Discover how the city of Colorado improved public spaces thanks to the advice of a formerly ignored population.

watch time 14′

Why we need more empathy in the workplace | Shola Kaye

Optional: As an entrepreneur you need to build empathy with your users. Shola Kaye shares some tips on how to build empathy in practice.

watch time 12′

Find out how ready you are to take the challenge!